# Create/Edit Short Link

This screen displays a Short Link and its properties.

Name: | Enter the name for the Short Link (no spaces please). This will be the name in the address that you give to people. This must be unique. The name is not case-sensitive, so if the name is "example", then Visitors will be able to access the Short Link at both "example" and "Example".
Destination Type: | Select the type of item that you want the Short Link to forward to.
Page/Catalog Page/Catalog Detail Page: | Select the Page that you want the Short Link to forward to. If the Short Link is forwarding to a Page, then select any Page. If the Short Link is forwarding to a Product Group, then you should either select a Catalog Page or a Catalog Detail Page, based on where you want the Product Group to appear. If the Short Link is forwarding to a Product, then select a Catalog Detail Page.
Product Group: | If you selected "Product Group" for the Destination Type, then select the Product Group that you want the Short Link to forward to.
Product: | If you selected "Product" for the Destination Type, then select the Product that you want the Short Link to forward to.
Tracking Code: | You have the option of adding a tracking code so that the system will remember that a Visitor came from that Short Link. Tracking codes can then be viewed in various areas of the system (e.g. Visitor/Order reports). This allows you to setup marketing campaigns and do A/B testing. For example, you could setup two Short Links that forward to the same Page, Product Group, or Product (e.g. example.com/campaign1 and example.com/campaign2) and then determine which campaign was more effective. If a tracking code appears in the address (e.g. example.com/short_link?t=tracking_code), then it will override the value that you enter in this field.