# My Short Links

This screen displays all the Short Links that you have access to. A Short Link allows you to specify an alias for a Page, Product Group, or Product. It is ideal for marketers that need a create a short, easy-to-remember link for their advertisements. For example, a Short Link named "bigevent" could be added, making it possible to advertise a link to a Page in your promotional materials as "example.com/bigevent".

You can also create Short Links for Product Groups and Products so that you can give a short address (e.g. example.com/widget) to people which will forward to the item on a Catalog or Catalog Detail Page.

You can setup multiple Short Links for the same Page, Product Group, or Product. This allows you to setup a new Short Link for an item and not break previous Short Links.

For each Short Link you have the option of adding a tracking code so that the system will remember that a Visitor came from that Short Link. Tracking codes can then be viewed in various areas of the system (e.g. Visitor/Order reports). This allows you to setup marketing campaigns and do A/B testing. For example, you could setup two Short Links that forward to the same Page, Product Group, or Product (e.g. example.com/campaign1 and example.com/campaign2) and then determine which campaign was more effective.

You have access to Short Links for all Pages that you have edit rights to.

Short Links will not break when the names for Pages, Product Groups, and Products are changed. However, Short Links will be deleted when the corresponding Page, Product Group, or Product is deleted.